FiTTeD | Secret Society x Vitamin Water x New Era FiTTeD

Posted in Concept City, FASHION, I DiGG....I DiGG, Pics, Uncategorized by lahnclass on April 29, 2009



Pictured in this exclusive is the first of two special collaborations between apparel line SECRET SOCIETY, VITAMIN WATER and NEW ERA. The trinity chose to take production up several notches this run, rather than rely strictly on brand strength to carry the project over. Not just another promotional piece, these 59Fifties were designed with the highest level of materials in mind. The deluxe treatment includes a 100% cashmere crown and bill with satin under bill and inner lining. Genuine cashmere is a rarity in New Era fitted caps, reserved usually for larger brands. A fitted cap of this caliber typically runs over $100 retail. Other highlights include the The SS Eye logo tone on tone embroidery hit on back, as well as the text REVIVE and XXX embroidered under the brim. Pleasure seekers will have to take a back seat on this round. These special New Era fitted baseball caps are part of an exclusively release for the Vitamin Water’s A-Listers (Kobe, Lebron, Chris Paul, Dwight Howard, etc.) and brand executives. Judging by the first shot, we’re anticipating more heat to come out of this fusion. Feast your eyes after the jump.


Shouts to StrictlyFitted


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  1. […] Original post by staffkingdom […]

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